Every year on Black Friday, low prices and attractive discounts draw consumers to stores and online shops. Bargain hunts are not only major sales opportunities for merchants, they also present logistic challenges. To cater to the stampede of shoppers and ensure a seamless customer journey despite high access rates, retailers need a high-performance IT landscape.
In the United States, Black Friday traditionally marks the beginning of the Christmas business. The lure of bargains and special prices on this day has become an attraction for customers and retailers in Germany as well. Black Friday, which this year fell on November 23, is one of the most important days for consumers to get their Christmas shopping done – and spending rates are increasing. This year for Black Friday and Cyber Monday, Handelsverband Deutschland (HDE) anticipated approximately 2.4 billion euros in online sales, a 15 percent increase compared to 2017.
With their products in high demand, merchants can increase their sales significantly and benefit from the “Day of Discounts.” However, Black Friday also poses challenges: While brick-and-mortar retailing is dealing with long lines at fitting rooms and check-outs, online shops have to manage a much larger number of clicks than usual. Solutions such as xReach.webshop, a module of the xReach software platform, can accommodate those peak loads. With the smart cloud-based solution, users benefit from flexible capacities and complemented resources. In this way, the system can cope with huge demand and guarantees unlimited availability. In addition, artificial intelligence enables merchants to make forecasts regarding price developments over the coming weeks and align their sale campaigns and discounts with customers’ needs.
In addition to offering a powerful online shop, xReach.webshop can be linked with diverse other modules via the central xReach.connect interface and, in combination with xReach.erp, xReach.pim or xReach.payment, can be expanded into an intelligent system for efficient omni-channel retailing. Cross-channel campaigns, reliable product data or convenient payment methods – attractive shopping experiences foster customer retention over the long term so they enjoy coming back even after the Black Friday hype.
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